Friday, July 31, 2009

New look

Today's wonderful new image is my new logo. This is it - professionally designed and approved and I love it.

When I contacted the designer for a new logo a few weeks ago I didn't really know what I was to expect. The brief was to keep it clean and clear and I gave him the red I was using on my website ( and intended to stick with.

The first file I received contained four images. The first one was appealing, but wrong for my business.

The second one I liked, but it seemed too plain, the third was a lovely swirly image, but a bit busy - and the fourth one I loved, but it didn't seem to sit exactly quite right.

Each one had a different font.

To cut a long story short, I sent through some feedback and wanted the fourth one edited a bit. It's the one that introduced the font I've stuck with and also where he'd suggested the new brown/gold colour - well that's what it looks like on the Mac. When I received the edited file back it had lost something in the edit - flow, movement, that sort of thing. It was certainly edited to brief, just didn't work visually.

So I thought about it and decided that I did like the swirls in the third image and could I have a different version of that, but with font number four.

Fred the designer sent back an edited version, and once again it lost something in translation.

I sat on that over the weekend. On Monday night my sister, brother-in-law, nephew and niece came to stay, having just arrived back from overseas. I showed my sister and brother-in-law the files the next morning and Paccy, bless him, made some wonderful suggestions that allowed me to see the four original concepts as if viewing them for the first time.

I sent yet another email to dear Fred and said I wanted to go back to concept number two (yep, the plain one), but in gold and with the font from concept four and some of the pearly dots similar to those he used in concept three.

Whew, what a process! His response was perfect, and I now have a brand new logo that I can use horizontally like in my header, or like this:

I hope you like it as much as I do!

My business cards will be coming as soon as I get the phone organised in the shop.

That's about it for now. A busy day - visit to the bank and another trade show today. More on trade show weekend later. That's exciting too.

Wednesday, July 29, 2009

We're into it

Yesterday was a significant day in the life of Bella Moon with the handing over of two keys for my shop. Yes folks, I'm officially now in refurbish and fit out mode. YIPPEEEE (that's what I have to say about that, anyway).

So I began with windows. Those gorgeous, important features that can make the difference between whether people walk in or walk past. My windows are essentially what attracted me to the shop (well that and the location), but the poor things had been badly mistreated. When the old pub that was there was being renovated and turned into apartments the brand new front windows had been painted over.

Fair enough, you may say. A bit of privacy while work was undertaken.

But the newest windows are aluminium framed and the dodgy workers had painted them without any protective tape on said frames! Aaaaaagh. So yesterday's efforts were focused on cleaning paint off window frames and rubber seals, cleaning the windows themselves and taping some very funky 1960s newspaper to the windows to cover them up while the refurbishment is undertaken.

Here, my dear readers, are some photos of the outside of my new shop with the windows papered. Oh if you do happen to know of it there is currently some very ordinary graffiti on the front, but with a bit of photo editing magic, we can just make that disappear.

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The outside of the shop with all the windows papered.

The page on the front door is a motor vehicle ad for Simca.
The page is dated Saturday Feb 16 1963

The corner window is at the entrance to the apartment block

The patchwork window has some great pages from 1961 - 1963

Featured on the patchwork window is fashions from Myer.
This page is dated March 2, 1963

It's fun to have some newspaper that's a little bit entertaining for passers by while the inside remains a mystery to the street.

And if you're wondering where they came from, well, I'll let you in on the secret. My darling husband, (caring!) tradesman that he is, pulled these up from under some very old flooring he's replacing and brought them home for me for this very purpose.

I'm a lucky, lucky girl.